Identity that commands attention
Branding
A brand identity only earns its keep if it survives contact with real use — a favicon at 16 pixels, a business card, a PDF invoice, a social banner cropped by three different platforms. We build identity systems with that constraint in mind from the start, not a single polished mockup that breaks the moment it leaves the design file.
Every identity project ships with a documented style guide: color values (in the actual color space we use, not just hex approximations), type scale, logo usage rules, and spacing conventions — so anyone on your team can extend it correctly later without needing to ask.
What's included
- —Logo design with real usage variants (icon-only, horizontal, reversed)
- —A documented style guide — colors, typography, spacing, usage rules
- —Visual language that extends to marketing materials beyond the website
- —Delivered in formats your team can actually use without a design tool license
Webstars' own identity — the exact typography and color system on this site — is designed and documented the same way client identity work is.
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